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Advert for Vani-tred shoes 1942
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Advert for Vani-tred shoes 1942
Balanced walking. Comfort in walkiing depends on balance. Vani-tred guarantee a balanced tread. This exclusive in-built features body-weight evenly and cushions the foot against hard pavements and rough going. How light and buoyant your step becomes - and how beguiling you will find Van-treds lastest styles.
1942
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14124392
© Illustrated London News Ltd/Mary Evans
1942 Footwear Lace Laced Practical Shoe Shoes
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EDITORS COMMENTS
Step into Balance and Comfort with Vani-tred Shoes (1942) Amid the challenges of the 1940s, when the world was at war and daily life was filled with hardships, finding comfort and balance in simple pleasures became a cherished pursuit. One such source of relief could be found in the latest footwear trends, as showcased in this advertisement for Vani-tred shoes from 1942. The illustration, published by Illustrated London News Ltd, highlights the importance of balance in walking, emphasizing that "Comfort in walking depends on balance." Vani-tred shoes, the advertisement promises, offer an exclusive in-built feature that ensures just that. By evenly distributing body weight and cushioning the foot against hard pavements and rough terrain, these shoes aim to make every step feel light and buoyant. The design of these shoes, with their elegant laces and laced-up front, exudes a sense of practicality and sophistication, making them the perfect addition to any woman's wartime wardrobe. The advertisement invites us to imagine the beguiling allure of Vani-tred's latest styles, offering a momentary escape from the harsh realities of the era. As we admire the image, we can almost hear the reassuring promise of the Vani-tred brand: "How light and buoyant your step becomes - and how beguiling you will find Van-treds latest styles." This advertisement serves as a reminder that even in the most trying of times, the simple pleasures of fashion and comfort could provide a source of joy and inspiration.
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