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Advert for Schoolbreds army shirts and pyjamas 1915
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Advert for Schoolbreds army shirts and pyjamas 1915
Advertisement for ready cut out pieces for needleworkers to make hospital pyjamas and army shirts for soldiers and convalescents during the First World War.
1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14155651
© Illustrated London News Ltd/Mary Evans
Flannel Pieces Pyjamas Shirt Shirts
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> World War I and II
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EDITORS COMMENTS
This evocative advertisement from the Illustrated London News in 1915 showcases Schoolbred's offerings of ready-cut pieces for needleworkers to create much-needed hospital pyjamas and army shirts during the First World War. With the British military in urgent need of supplies, civilians were called upon to contribute to the war effort in any way they could. The advertisement features an image of a neatly arranged table filled with various fabrics, including Ceylonette and Union flannel, from which needleworkers could select their materials. The pyjamas and army shirts, designed with simplicity and functionality in mind, were essential items for soldiers and convalescents alike. The pyjamas, shown in the illustration, are depicted with a classic design featuring a button-up front, adjustable waist, and wide-legged trousers. The army shirts, on the other hand, boast a simple, long-sleeved design with a round neckline and a button-up front. Both items were designed to provide comfort and ease of movement for those wearing them. The advertisement's text encourages readers to "do their bit" by purchasing these ready-cut pieces and contributing to the war effort through their needlework skills. The patriotic sentiment is further emphasized by the use of the Union Jack flag and the slogan "For King and Country." This advertisement serves as a poignant reminder of the crucial role that civilians played in supporting the military during the First World War, often through the most unexpected means. By providing the materials and designs for these essential items, Schoolbred played a small but significant part in ensuring that soldiers and convalescents received the care and comfort they needed during this challenging time.
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