Advert for Kestos lingerie 1937
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Kestos lingerie 1937
Backless bras for evening and sports wear.
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14275552
© Mary Evans Picture Library
Backless Bras Brassieres Kestos Lingerie Undergarment Undergarments Underwear 1937
EDITORS COMMENTS
Step into the allure of the 1930s with this advertisement for Kestos lingerie, featuring backless bras designed for both evening and sports wear. The image, dating back to 1937, showcases a woman in an elegant pose, exuding confidence and sophistication. The backless design of the bras was a revolutionary innovation during the era, offering a sleek and modern alternative to traditional undergarments. The advertisement showcases the versatility of Kestos lingerie, highlighting how the backless bras could be worn for various occasions. For evening wear, the bras were paired with glamorous gowns and accessories, while for sports wear, they were accompanied by activewear and athletic attire. This fusion of fashion and function made Kestos lingerie a popular choice among women during the 1930s. The advertisement also emphasizes the comfort and support provided by Kestos lingerie, ensuring a perfect fit for every woman. The use of soft, feminine fabrics and delicate lace detailing added to the allure of the lingerie, making it a desirable addition to any wardrobe. This advertisement is a fascinating glimpse into the world of 1930s fashion and the evolution of undergarments. It showcases the confidence and empowerment that women felt during this era, as they embraced new styles and trends that allowed them to express their individuality and embrace their femininity.
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