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Advertisement for Dr Listons Essence
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Advertisement for Dr Listons Essence
Advertisement for Dr Listons Essence, the worlds great cough cure, by Pinch & Co of Bath. Date: early 20th century
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Media ID 14258307
© Mary Evans Picture Library/Onslow Auctions Limited
Aged Bath Bottle Cough Cure Essence Health Liston Pinch Throat Treatment Waistcoat
EDITORS COMMENTS
This advertisement for Dr. Liston's Essence, the world's great cough cure, dates back to the early 20th century. The image features a smartly dressed middle-aged man, seated comfortably with a bottle of Dr. Liston's Essence in hand. His relaxed posture and content expression convey a sense of relief and satisfaction, suggesting that the treatment has effectively alleviated his coughing fits. The red waistcoat he wears adds a touch of elegance and sophistication to the scene. The advertisement, produced by Pinch & Co of Bath, promises a medical solution to those suffering from persistent coughs. The text encourages viewers to trust in Dr. Liston's Essence, which is described as a "throat soother and expectorant." The use of the term "expectorant" implies that the essence helps to loosen and expel mucus from the respiratory system, providing further relief for those afflicted by a stubborn cough. The advertisement's design is visually appealing, with the use of bold, clear typography and a simple, yet effective layout. The image of the man, along with the promise of a cure for a common ailment, would have likely captured the attention of potential customers during this time. The advertisement's vintage charm also adds to its allure, making it a fascinating glimpse into the past and the ways in which medical treatments were marketed during the early 20th century.
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