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Advertisement, Buchanans Scotch Whiskies
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Advertisement, Buchanans Scotch Whiskies
Advertisement for Buchanans Scotch Whiskies, featuring a portrait of Samuel Weller, a character in Charles Dickens Pickwick Papers. Date: September 1914
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Media ID 14129349
© Illustrated London News Ltd/Mary Evans
Alcohol Boots Buchanan Buchanans Character Cheeky Confident Dickens Papers Pickwick Samuel Scotch Spirit Striped Stripy Tankard Waistcoat Weller Whiskies Whisky
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September 1914: A Charming Advertisement for Buchanans Scotch Whiskies Featuring Samuel Weller, a Beloved Character from Charles Dickens' Pickwick Papers Step back in time to September 1914 with this advertisement for Buchanans Scotch Whiskies. The image showcases a charming portrait of Samuel Weller, a popular character from Charles Dickens' classic novel, The Pickwick Papers. Dressed in a striped waistcoat, boots, and a distinctive hat, Weller exudes a chirpy, cheeky, and confident demeanor as he sits at a table, a tankard of Buchanans Scotch Whisky in hand. The Victorian era, with its rich literary heritage, provided a fertile ground for advertisers to draw inspiration from. In this advertisement, Buchanans Scotch Whiskies cleverly tapped into the popularity of Dickens' works and the enduring appeal of the character of Samuel Weller. By associating their brand with the beloved character, they aimed to evoke a sense of tradition, reliability, and enjoyment, appealing to the discerning palates of their target audience. The advertisement also serves as a fascinating glimpse into the past, offering a glimpse into the advertising practices of the early 20th century. The use of literature and popular characters was a common marketing strategy during this period, and it remains a testament to the power of storytelling in capturing the public's imagination and loyalty. So, raise a glass to the past and the enduring appeal of a well-crafted advertisement. Cheers to Buchanans Scotch Whiskies and the timeless charm of Samuel Weller!
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