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Advert for 4711 Eau de Cologne, London, 1922
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Advert for 4711 Eau de Cologne, London, 1922
Advert for 4711 Eau de Cologne, London, 1922 Date: 1922
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Media ID 14397846
© Mary Evans / Jazz Age Club Collection
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Step into the vibrant world of the Roaring Twenties with this advertisement for 4711 Eau de Cologne, published in a London magazine in 1922. The jazz age was in full swing, and the excitement was palpable as people danced the night away in speakeasies and grand ballrooms. The advertisement features a sophisticated and alluring woman in a stunning flapper dress, her eyes closed in delight as she raises a glass of champagne to her lips. In the background, a lively jazz band plays on, their instruments in perfect harmony with the rhythm of the dance floor. The atmosphere is electric, full of energy and glamour. The text of the advertisement reads, "4711 Eau de Cologne - The Fragrance of the World." The iconic cologne, which has been produced since 1792, was a symbol of sophistication and elegance in the 1920s. The advertisement invites readers to "Experience the Magic," suggesting that wearing 4711 Eau de Cologne will transport them to a world of glamour and excitement. The advertisement is a testament to the power of marketing during the 1920s, a time when consumer culture was at its peak. It speaks to the desire for luxury, excitement, and self-expression that defined the era. Whether you were a flapper dancing the night away or a dapper gentleman attending a black-tie event, 4711 Eau de Cologne was the fragrance to wear if you wanted to make a statement. This advertisement is a fascinating glimpse into the past, offering a glimpse into the world of the 1920s and the enduring appeal of 4711 Eau de Cologne. It is a reminder of a time when the world seemed full of possibilities, and anything was possible if you dared to dream.
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