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London Paris department store card
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London Paris department store card
Trade card for London Paris department store in Montevideo, Uruguay during World War Two, directed at visitors including Allied servicemen, to help them find " all classes of goods suitable for presents, including souvenirs of your stay in Montevideo". Uruguay remained neutral until February 1945 when it joined the Allies, though President Alfredo Baldomir had never been well-disposed towards the Axis powers
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Media ID 4478639
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10438959
1943 Allied Department Montevideo Store Stores Uruguay Ww 2 Ww Ii
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EDITORS COMMENTS
This trade card invites visitors to the London Paris department store in Montevideo, Uruguay during World War Two, extending a warm welcome to all, including Allied servicemen. Amidst the global turmoil of the time, Uruguay remained neutral until February 1945, when it eventually joined the Allied forces. Despite the political climate, the London Paris department store continued to thrive, offering a diverse range of goods suitable for presents and souvenirs to remember one's stay in Montevideo. The card, featuring a general store scene with a variety of merchandise, emphasizes the store's ability to cater to various classes and preferences. The London Paris department store was a beacon of commerce and comfort in a time of uncertainty, offering a glimpse of normalcy and familiarity to those passing through Montevideo. The historical significance of this trade card lies in its representation of Uruguay's unique position during the war and the resilience of its commercial sector. The London Paris department store served as a symbol of continuity and connection, providing essential goods and mementos to those passing through Montevideo during the war years. This card is a testament to the enduring spirit of commerce and the importance of community during challenging times.
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