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Harold Wilson and Eric Johnston
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Harold Wilson and Eric Johnston
Harold Wilson, President of the Board of Trade, and Eric Johnston, President of the Motion Pictures Association of America, signing a new agreement which put an end to a 75% tax saving on film imports.
1948
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Media ID 7185693
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1948 Agreement Association C Ulture Cinema Eric Export Films Free Harold Johnston Media Motion Movies Pictures Relationship Saving Signature Signing Special Wilson
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EDITORS COMMENTS
In this historic photograph, taken in 1948, Harold Wilson, then President of the Board of Trade in the UK government, and Eric Johnston, President of the Motion Pictures Association of America, put pen to paper on a new agreement that marked the end of a significant tax saving on film imports into the UK. The 75% tax exemption, which had been in place since the late 1930s, had been a contentious issue between the two countries, with the US arguing that it was essential for the continued flow of American films into British cinemas. The signing of this new agreement represented a turning point in the relationship between the UK and the US in the realm of cinema. The special import arrangements had been a source of tension between the two countries, with the UK government concerned about the impact on its own film industry. The new agreement, which saw the tax saving gradually phased out over several years, was seen as a victory for British filmmakers and cultural advocates who had long argued for a more level playing field. The men are shown seated at a table, with a large document spread out before them. Wilson, dressed in a suit and tie, leans forward intently over the document, while Johnston, also in a suit and tie, looks up at him with a serious expression. The room is filled with the air of importance and political significance, with the weight of the moment clear on their faces. The signing of this agreement marked the beginning of a new era in the relationship between the UK and the US in the world of film and media, and would have far-reaching implications for both countries in the decades to come. This photograph is a fascinating glimpse into the political and cultural dynamics of the late 1940s, and serves as a reminder of the complex and evolving relationship between the UK and the US in the realm of media and entertainment.
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