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LUCKYS CIGARETTE AD, 1938. Actress Claudette Colbert endorsing Lucky Strike cigarettes. American magazine advertisement, 1938
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LUCKYS CIGARETTE AD, 1938. Actress Claudette Colbert endorsing Lucky Strike cigarettes. American magazine advertisement, 1938
LUCKYS CIGARETTE AD, 1938.
Actress Claudette Colbert endorsing Lucky Strike cigarettes. American magazine advertisement, 1938
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512051
1938 Advertising Celebrity Colbert Endorsement Logo Slogan Smoker Claudette
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In this photograph, we are transported back to the year 1938, where American actress Claudette Colbert confidently endorses Lucky Strike cigarettes. This vintage magazine advertisement showcases the early days of celebrity endorsements in America. Colbert's elegant beauty takes center stage as she holds a cigarette pack adorned with the iconic Lucky Strike logo. The carefully crafted slogan and text surrounding her emphasize the allure and desirability of these tobacco products. As an influential figure in Hollywood, Colbert's endorsement adds a touch of glamour to this advertisement. This image not only captures a moment in time but also reflects the cultural norms of that era. Smoking was widely accepted and even celebrated during this period, especially among women who were breaking free from traditional gender roles. It serves as a reminder of how advertising has evolved over time and how celebrities have played a significant role in shaping consumer behavior. The Granger Collection has preserved this historical artifact, allowing us to appreciate both its artistic value and its representation of American society at that time. Whether viewed through nostalgic lenses or analyzed critically within its historical context, this print offers us a glimpse into an era when smoking was seen as fashionable and glamorous - before our understanding of its health risks became widespread knowledge.
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