Singlet Collection

OLYMPICS: WRESTLING, 1972. Dan Gable of the USA wrestling Kikuo Wada of Japan during the Summer Olympics in Munich, Germany. Photograph, 1972

it's time
Kahar Lagaa

Advert for BVD underwear for men 1914
For generations of Americans, BVDs were the underwear of choice - loose-fitting and, as you see, immensely becoming as well as supremely practical for summer wear... Date: 1914

Top Man, 1931 (oil on canvas)
HEH372339 Top Man, 1931 (oil on canvas) by Kuhn, Walt (1880-1949); 182.9x81.3 cm; Huntington Library, Art Museum, and Botanical Gardens, San Marino, CA

Advert for Aertex mens underwear 1911
Aertex Cellular clothing for men, for all seasons. Date: 1911

Head of a Man, c. 1825 (oil on canvas)
450152 Head of a Man, c.1825 (oil on canvas) by Rembrandt Harmensz. van Rijn (1606-69) (after); 57.2x43.8 cm; The Holburne Museum, Bath, UK; eHolburne Museum; Dutch, out of copyright

Lighthouse family
Alex Gusev

Advert for Aertex mens underwear 1907
An advertisement for Aertex mens undergarments. 1907

Mens underwear 1930
Hand on the hip, coat off the shoulder & cigarette in hand, this man strikes a nonchalant yet manly pose to model his under garments. 1930

Advert for Aertex mens underwear 1909
An advertisement for Aertex mens under garments. Clothed With Air. 1909

Knickers 1935
A lady models one of the many styles of undies available from this company. Others include a girls knicker with a pocket for keeping safe all manner of things

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"Unleashing the Power: The Singlet's Journey from Olympic Glory to Fashion Icon" Step into the ring of history as we explore the remarkable evolution of the singlet. From its humble beginnings in wrestling matches at the 1972 Summer Olympics, where Dan Gable and Kikuo Wada showcased their strength and determination, to becoming a symbol of athletic prowess and style. In 1914, an advertisement for BVD underwear introduced men to a new level of comfort with their revolutionary singlets. It was time for men everywhere to experience ultimate support and freedom. Fast forward to 1931, when Top Man immortalized this iconic garment on canvas. Capturing its timeless appeal, this oil painting depicted a man exuding confidence in his Aertex singlet - a true testament to its enduring popularity. Aertex continued making waves in 1911 with another groundbreaking ad campaign that celebrated their innovative menswear collection. Their breathable singlets became synonymous with comfort and sophistication. But it wasn't just about functionality; artists throughout history recognized the allure of this undergarment too. In c. 1825, "Head of a Man" portrayed masculinity through brushstrokes while subtly hinting at the underlying power that lay beneath every man's Aertex singlet. Like a beacon guiding sailors home, the lighthouse family proudly donned their Aertex singlets in an advert from 1907. These garments not only provided comfort but also represented unity within families – an unbreakable bond forged by trust and reliability. As fashion trends evolved in the 1930s, menswear underwent significant transformations – yet one constant remained: the timeless appeal of well-crafted singlets. Men embraced these undergarments as they embodied both practicality and style during those golden years. Another milestone came in 1909 when Aertex unveiled yet another game-changing advertisement campaign showcasing their cutting-edge menswear.