Fougasse Collection

LONDON: UNDERGROUND, 1944. Please stand on the right of the escalator. Poster by Fougasse promoting proper etiquette on the London Underground, 1944

LONDON: UNDERGROUND, 1944. The more we are together, the more uncomfortable we ll be - please pass along the platform. Poster by Fougasse promoting proper etiquette on the London Underground, 1944

LONDON: UNDERGROUND, 1944. Please pass down the car - someday, you might want to get in yourself! Poster by Fougasse promoting proper etiquette on the London Underground, 1944

LONDON: UNDERGROUND, 1944. Please have your ticket ready at the barrier. Poster by Fougasse promoting proper etiquette on the London Underground, 1944

Judging a Restaurant by Fougasse
Sequential cartoon by Fougasse (Kenneth Cyril Bird) showing a couple waiting with increasing frustration to be noticed by the maitre d in a restaurant

Wartime poster for conserving of clothes and food
Second World War poster by Fougasse, encouraging people not to throw away clothing or food

WW2 poster, The blackout
WW2 poster by Fougasse, The blackout -- why not wear something white instead? Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd

WW2 poster, Get used to the blackout
WW2 poster by Fougasse, Some day I really will try waiting for a few minutes to get used to the blackout... if only I m still here

Girls on Magazine Covers
The Typical Magazine Through the seasons with the magazine cover - the record of a years endeavour Date: 1924

WW2 poster, Take Great Care of your Tyres - if 90% of the worlds rubber is in enemy hands, and the remaining 10% is needed for the Forces, whats going to happen when your present tyres wear out?

WW2, Army Exercise Instruction hanging cards, three double-sided for Monday to Saturday (visible here are Thursday, Friday and Saturday). Date: circa 1940

Poster advertising the NSPCC, Diamond Jubilee Year Appeal - In 60 years the NSPCC has come to the rescue of 5.5 million children - please help us, if you can. Date: circa 1944

Cricket team in blazers by Fougasse
" This is the photograph of our cricket eleven, but I cannot think it really - does us justice." A cricket team suddenly look very different when a colour image reveals the rainbow spectrum

Fougasse (Cyril Kenneth Bird). (1887 - 1965). Best known for editorship of Punch magazine and World War II propaganda posters. Date: 1924

Notes of Siege Operations and Field Fortifications (engraving)
1601902 Notes of Siege Operations and Field Fortifications (engraving) by English School, (19th century); Private Collection; (add.info.: Notes of Siege Operations and Field Fortifications)

On a Strip of Shore by Fougasse
A couple, wrapped in gowns and beach towels, look around them aghast at the beach at the (presumably) scantily clad people. Eventually they themselves strip down to the bare minimum. Date: 1931

Cricket Blazers by Fougasse
This is the photograph of our cricket eleven; but I cannot think it really...does us justice. A world of colour neglected by black

Fougasse (Cyril Kenneth Bird). 1887-1965. Best known for editorship of Punch magazine and World War I propaganda posters Date: circa 1928

WWII: POSTER, c1940. Careless Talk Costs Lives. British poster by Fougasse, c1940

Old-Fashioned Country Cottages by Fougasse
Sequential cartoon by Fougasse (Kenneth Cyril Bird) showing a man staying at a funny little country cottage only to find its comforts lacking to the point that he eventually makes his escape

WW2 poster, British Rail catering information, with a cartoon by Fougasse. Food was rationed for British Rail, as for everyone else, and Refreshment Baskets were discontinued. circa 1940s

WW2 poster, Quick -- you re gaining on him
WW2 poster by Fougasse, Quick -- you re gaining on him!! Date: 1940s

WW2 poster, request for salvage
WW2 poster by Fougasse, Please put out all your paper, metal, bones, rags and rubber for salvage, as they can help make tanks, munitions, tyres and planes. Date: circa 1940

WW2 poster, And please don t throw FOOD away either
Second world war poster by Fougasse, encouraging people not to waste clothing or food. A sailor on board ship throws his trousers to the winds

WW2 Christmas card, LCC Ambulance service
WW2 Christmas card, London County Council Ambulance service, design by Fougasse. Date: 1941

Front cover for Punch Coronation Number 1953
Punch Coronation front cover for 1953 with a montage of flowers in the shape of a crown. Date: 1953

POSTER, c1940. Yes, of course, ring up the capacity office about it. Poster by Fougasse, c1940

LONDON: UNDERGROUND, 1944. Please let passengers off the car first - after all, one of them might be you! Poster by Fougasse promoting proper etiquette on the London Underground, 1944

WW2 poster, Scrap Heap
WW2 poster by Fougasse, Scrap Heap -- When you scrap a job, you scrap all the labour thats gone on it. Please don t add to the heap! Date: circa 1942

WW2 poster, One way of finding out if the bus is moving
WW2 poster by Fougasse, One way of finding out if the bus is moving is to step straight off it: a better way is to find out first

WW2 poster, Don t shine your torch on the driver
WW2 poster by Fougasse, Don t shine your torch on the driver -- shine it on yourself! Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co

WW2 poster, We don t play games in the road
WW2 poster by Fougasse, We don t play games in the road -- so why do we let our children? Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage

WW2 poster, This is one way to hail a bus
WW2 poster by Fougasse, This is one way to hail a bus -- this is another. Please queue up at a fixed stopping point. Issued in support of the Ministry of War Transports Road Safety Campaign by The

WW2 poster, Yes, theres just time to get across
WW2 poster by Fougasse, Yes, theres just time to get across -- very nearly! Please don t take chances. Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd. Date: 1940s

WW2 poster, I do wish our working hours were staggered
WW2 poster by Fougasse, I do wish our working hours were staggered! Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd. Date: 1940s

WW2 poster, The conductress
WW2 poster by Fougasse, The conductress -- Give her a big hand -- with (if possible) the exact fare in it! Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol

WW2 poster, Although your bus fare might have gone up
WW2 poster by Fougasse, Although your bus fare might have gone up, it hasn t -- so what about investing the amount it hasn t gone up in War Savings Certificates? Lend to Defend

Fougasse on chopping board, close-up

Fougasse (Provencal Hearth Bread) shaped as leaves

Fougasse flat bread, view from above

Scrum Back Chat, by Fougasse
Put the ball down, blast you, Sir! I haven t got it, blast you, Sir! Well, you had it last, blast you, Sir! Full colour humorous illustration by Fougasse aka Cyril Kenneth Bird (1887-1965)

Meeting their Match by Fougasse
Humorous illustration by Fougasse (Cyril Kenneth Bird) showing a group ins small touring car hemmed in a traffic jam between large coaches and buses ferrying spectators to a match

Community singing
The man who sang the words of the wrong verse. Date: 1928

Proudest Moment by Fougasse
The Proudest Moment of his Life by Fougasse (Cyril Kenneth Bird 1887-1965). A small man, profoundly embarrassed, sits at the head of a table at a company or club dinner in his honour as everyone

But, Please, I was told to mark him by Fougasse
Humorous colour illustration by Kenneth Cyril Bird (pseudonym: Fougasse), showing an overly large rugby player being admonished by the referee for (accidentally) hurting another player

Oh; but I insist! by Fougasse
Humorous illustration by Fougasse (aka Cyril Kenneth Bird) depicting a man on a Tube train offering his seat to a woman

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"Fougasse: A Slice of History in London's Underground" Step back in time to 1944, where the bustling London Underground was adorned with witty and informative posters by Fougasse. These captivating illustrations not only served as reminders for proper etiquette but also reflected the challenges faced during World War II. One such poster urged commuters to "Please stand on the right of the escalator, " a simple request that ensured smooth flow amidst chaotic times. Another showcased Fougasse's talent for judging restaurants through his iconic creation, fougasse bread. The war effort was ever-present in Fougasse's work, with posters encouraging conservation of clothes and food. The blackout became a way of life, and Fougasse reminded citizens to "Get used to it" while emphasizing unity during these uncomfortable times: "The more we are together, the more uncomfortable we'll be. " In an era when public transportation played a vital role in daily life, Fougasse reminded passengers to consider others by allowing space inside train cars: "Please pass down the car - someday, you might want to get in yourself. " And let us not forget those familiar words at every barrier: "Please have your ticket ready. " Fougasse's influence extended beyond wartime propaganda; he also left his mark on magazine covers featuring glamorous girls and even cricket blazers. His creativity knew no bounds as he tackled diverse subjects like tire care ("Take Great Care of your Tyres") due to rubber shortages caused by enemy control. Even soldiers benefited from Fougasses' ingenuity through Army Exercise Instruction hanging cards – practical aids for training routines throughout weekdays. As we admire these historical artifacts today, let us appreciate how Fougasses' art captured both practicality and humor during one of history's most challenging periods. These timeless pieces serve as a reminder that even amidst darkness, creativity can shine bright.