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New Selfridges
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New Selfridges
June 1924: Scaffolding is erected around the new extension to Selfridges, the famous London department store in Oxford Street. (Photo by Topical Press Agency/Getty Images)
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Topical Press Agency
Media ID 12020766
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1920 1929 City Street Construction Industry Department Extension Famous Flag Oxford Street Scaffolding Store Traffic Selfridges
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EDITORS COMMENTS
Capturing History: The Evolution of Selfridges In this print, taken in June 1924, we witness the transformation of one of London's most iconic landmarks - Selfridges. Scaffolding envelops the new extension as construction workers diligently shape the future of this famous department store on Oxford Street. The image exudes a sense of bustling energy, with traffic flowing beneath the watchful eye of a fluttering flag. It transports us back to an era when England was undergoing significant changes in its cityscape. This photograph stands as a testament to both architectural progress and urban development during the early 20th century. Selfridges, known for its grandeur and innovation, has always been at the forefront of retail excellence. Its expansion not only symbolizes growth within the construction industry but also reflects the financial prosperity that permeated post-war Britain. This archival gem showcases how even then, Selfridges stood tall amidst a thriving city street. Its presence served as a beacon for shoppers seeking luxury goods and exceptional service. As we gaze upon this historical snapshot today, it reminds us that every great institution has humble beginnings. From these scaffolds emerged an enduring legacy - one that continues to captivate visitors from all corners of the globe.
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