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Advertising poster Michelin tyre: Nunc is a bibendum, the Michelin tyre drinks up the obstacle
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Advertising poster Michelin tyre: Nunc is a bibendum, the Michelin tyre drinks up the obstacle
GIA4754879 Advertising poster Michelin tyre: Nunc is a bibendum, the Michelin tyre drinks up the obstacle by Rossillon, Marius (O Galop) (1867-1946); Private Collection; (add.info.: Poster Michelin Tire: Nunc is bibendum, the Michelin tire drinks the obstacle); © Giancarlo Costa
Media ID 25171772
© Giancarlo Costa / Bridgeman Images
Advertising Poster Affiche Affiche Publicitaire Displays Inflatable Pneumatique Publicite
EDITORS COMMENTS
This print showcases an iconic advertising poster for Michelin tyres, created by the talented artist Marius Rossillon, also known as O Galop. The poster features the famous Michelin mascot, Bibendum, who is depicted as a jovial figure made entirely of tyres. With a playful and vibrant color palette, this piece instantly grabs attention. The slogan "Nunc is a bibendum" accompanies the image, which translates to "Now is the time to drink". It cleverly portrays how Michelin tyres have the ability to conquer any obstacle on the road effortlessly. The visual metaphor of Bibendum drinking up obstacles emphasizes their durability and reliability. Dating back to the 20th century, this advertisement exemplifies timeless creativity in its design. Giancarlo Costa's expert photography perfectly captures every detail of this inflatable display. The colors are vivid and eye-catching, making it impossible not to be drawn into this nostalgic scene. Displayed in a private collection, this artwork serves as a reminder of the power of effective advertising and its impact on popular culture throughout history. While we admire this remarkable piece for its artistic value and historical significance, let us not forget that it represents more than just commercial promotion; it symbolizes innovation and resilience within our society.
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