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Daimler and Lanchester advertisement

Daimler and Lanchester advertisement


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Daimler and Lanchester advertisement

In celebration of a new Elizabethan era, Daimler and Lanchester invoke the British successes in manufacturing under Elizabeth I. The illustration features Elizabethan tradesmen alighting in the Americas, and underneath two Daimler and Lanchester cars.
1953

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Media ID 7181035

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1953 Automobile Automobiles Coronation Daimler Elizabethan Lanchester Tradesmen Elizabeth


EDITORS COMMENTS
In this advertisement from 1953, Daimler and Lanchester pay homage to the prosperous Elizabethan era, drawing parallels between the British triumphs in manufacturing during Queen Elizabeth I's reign and their own automobile industry successes. The illustration presents a striking tableau of Elizabethan tradesmen disembarking from a grand ship in the New World, their period attire contrasting sharply with the modern backdrop of two sleek Daimler and Lanchester cars. The Queen herself, resplendent in her regal finery, graces the scene from the ship's railing, observing the scene below with a sense of pride and accomplishment. The ships in the background, laden with goods, symbolize the thriving trade relations that existed during the Elizabethan era and continue to be an essential component of international commerce. The cars, representing the pinnacle of 1950s automobile technology, stand as testament to the ingenuity and progress that have come to define the British automobile industry. The Daimler and Lanchester marques, synonymous with elegance and sophistication, are a fitting embodiment of the grandeur and refinement that characterized the Elizabethan era. This advertisement, published in the Illustrated London News, serves as a celebration of the past and a declaration of the present. It invites the viewer to revel in the rich history of British manufacturing and to appreciate the continued innovation and excellence that define Daimler and Lanchester in the 1950s.

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