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Au Bon Marche card - Turkey
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Au Bon Marche card - Turkey
Au Bon Marche card - a small girl in stylised eastern garb holding the flag of Turkey and a stamp - an advertising card for the famous Paris Department Store
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Media ID 4457605
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10412389
EDITORS COMMENTS
Au Bon Marche: A Journey to the Exotic East - A Stylized Portrayal of Turkey in Early 20th Century Parisian Advertising This print showcases an advertisement card for the renowned Parisian department store, Au Bon Marche, featuring a young girl in vibrant eastern garb proudly holding the flag of Turkey and a stamp. The image, evocative of the early 20th century, transports us to a time when the allure of the exotic East held great fascination for Europeans. The girl's costume, adorned with intricate patterns and rich colors, is reminiscent of traditional Turkish attire. Her pose, with one hand cradling the flag and the other holding the stamp, emphasizes the connection between the girl, her heritage, and the land she represents. The inclusion of the stamp adds an element of travel and exploration, further emphasizing the theme of discovery. The backdrop of the advertisement card is simple, with the Au Bon Marche logo and the words "Turkey" and "Exposition" prominently displayed. The use of the Turkish flag and the exotic costume serves to highlight the store's commitment to showcasing a diverse range of products and cultures. This print offers a fascinating glimpse into the past, providing insight into the ways in which the East was perceived and represented in European advertising during the early 20th century. The image is a testament to the power of marketing and the ability of advertisements to transport consumers to far-off lands and cultures, all from the comfort of their own homes.
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