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Approaching Bombay by sea
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Approaching Bombay by sea
Poster for the Empire Marketing Board, showing passengers on board a ship, approaching Bombay
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4431803
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10280702
Bombay Colonialism Idealised Marketing Mumbai Passengers Romanticised
Approaching Bombay by Sea
EDITORS COMMENTS
is a captivating and historically significant poster produced by the Empire Marketing Board, showcasing the allure and excitement of sea travel to the far-off lands of the British Empire. The image transports us back in time to the early 20th century, where passengers, dressed in their finest attire, eagerly anticipate the arrival of their ship at the bustling port of Bombay (now Mumbai). The poster's vibrant colors and dynamic composition evoke a sense of adventure and discovery, as the ship sails majestically towards the Indian coastline. The towering palm trees and the sprawling cityscape of Bombay in the background add to the idealised and romanticised vision of the exotic destination. The Empire Marketing Board, established in 1926, was a British government organization tasked with promoting trade and economic development within the empire. Posters like "Approaching Bombay by Sea" were instrumental in marketing the idea of travel and exploration to the British public, fueling their curiosity and desire to experience the wonders of the empire firsthand. The poster's colonialist undertones are evident in the depiction of the passengers, who are predominantly white, and the portrayal of Bombay as an exotic and alluring destination for the European traveller. However, it is essential to remember that this image is a product of its time and reflects the prevailing attitudes and beliefs of the era. "Approaching Bombay by Sea" is not only a beautiful and evocative work of art but also an important historical document that provides insights into the colonial mindset and the role of marketing in shaping perceptions of far-off lands and cultures. Today, it serves as a reminder of the rich and complex history of travel and exploration that connects the diverse peoples and cultures of the world.
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