Advert / Listerine 1926

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Advert / Listerine 1926

Listerine for the control of dandruff

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 4318480

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10090914

Cloche Control Gossip 1926 Dandruff

EDITORS COMMENTS
1. Title: "A Chic Solution to an Unseen Problem: Listerine and Dandruff in 1920s America" This photograph from 1926 showcases an elegant woman, dressed in the height of 1920s fashion, wearing a cloche hat and holding a bottle of Listerine. The image, however, reveals more than just a stylish advertisement. The woman's impeccable appearance belies a common yet unspoken problem of the era: dandruff. At the time, dandruff was a taboo subject, and those affected often went to great lengths to hide it. This is where Listerine, an antiseptic mouthwash, entered the scene as an unlikely hero. Listerine had been on the market since 1879, primarily used for oral hygiene. However, in the 1920s, its use expanded beyond the mouth. Advertisements began to promote Listerine as a solution for dandruff, capitalizing on the desire for a discreet and effective remedy. The woman in the photograph is seen applying Listerine to her hair, demonstrating its versatility. The bottle's label, visible in the foreground, bears the slogan "Listerine for the Control of Dandruff." This groundbreaking discovery allowed women to address their dandruff concerns without the stigma attached to other treatments. This photograph is a fascinating glimpse into the history of advertising and the ways in which societal norms influenced product development. It showcases the ingenuity of marketers in the 1920s, who found innovative solutions to everyday problems, often by repurposing existing products. The image also highlights the importance of discretion and the lengths people went to hide their imperfections, even as they sought relief. Overall, this photograph is a captivating reminder of the past, blending elements of fashion, history, and the human desire for a solution to an unseen problem.

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