Advertising for MacIntosh Waterproofs

Wall Art and Photo Gifts from Mary Evans Picture Library

Advertising for MacIntosh Waterproofs

An advertising postcard for Macintosh waterproofs : " My Maiden names Macintosh but they ca me Breeks!" (" Breeks" is short for britches/trousers in Scotland) Date: 1917

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Media ID 7223105

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10429202

Change Chappie Cheeky Macintosh Maiden Missing Scot Land Tooth Trousers Water Proofs Breeks Britches

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > Scotland > Related Images

> Humour > Postcard

EDITORS COMMENTS
, reads the cheeky tagline on this vintage postcard from 1917, showcasing an image of a Scottish lad donning a Macintosh waterproof cape. The playful pun, with 'Breeks' being a Scottish term for trousers or britches, adds a touch of humor to the advertisement. The scene is set against the backdrop of a quintessential Scottish landscape, with rolling hills, lush greenery, and a clear blue sky. The lad in question, dressed in traditional Scottish attire, stands with a mischievous grin on his face, holding a toothpick between his teeth and pointing towards the Macintosh waterproof cape hanging on a tree branch behind him. His cap, adorned with a tartan band, sits atop his head, adding to his Scottish identity. The Macintosh waterproof cape, a staple in Scottish weather, is prominently displayed, with the tagline encouraging the viewer to 'Change to Macintosh Britches' for their waterproof needs. The postcard's design is simple yet effective, with a clear focus on the product and the playful tone of the tagline. This charming postcard, with its Scottish charm and clever wordplay, is a fun and quirky reminder of the past and the importance of staying dry in all weather conditions. The Macintosh waterproofs, with their enduring popularity, continue to be a trusted choice for those seeking protection from the elements, making this postcard a fascinating glimpse into the past and a nod to the enduring appeal of Scottish traditions.

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