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30586545

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

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VISUAL DESCRIPTION
This is a vintage French illustration from "La Vie Parisienne, " titled "La Guerre et la Mode" (The War and Fashion), showcasing women's fashion during wartime. The image features four elegantly dressed female figures in various poses, each wearing outfits that reflect the styles of the era with a whimsical twist related to bubbles. At the top left, a woman stands poised with her hand on her hip, donning a blouse and skirt combination accessorized with pearls and gloves. To her right, another lady appears mid-twirl, holding an umbrella aloft as if it were caught by the wind; she wears a long-sleeved dress cinched at the waist. Below them on the left side, we see another fashionable woman seated sideways on an oversized bubble like one might sit upon a globe or balloon; she sports a wide-brimmed hat and an outfit consisting of layers and ruffles. On the bottom right corner stands yet another stylish figure who seems to be blowing bubbles while wearing an extravagant dress with full ruffles resembling those of ballet dancers' tutus. The caption "Votre Jupe, Madame!" (Your Skirt, Madame!) suggests playful commentary about how skirts could be inflated or buoyant like bubbles—perhaps alluding to changing hemlines or fabric shortages affecting fashion trends during war times. The overall tone is light-hearted despite its reference to conflict through juxtapositions between delicate femininity and resilience amid adversity reflected in clothing design.

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