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Womans Own 1940s UK babies nurses fathers hospitals new babies magazines medical
Wall Art and Photo Gifts from Advertising Archives
Womans Own 1940s UK babies nurses fathers hospitals new babies magazines medical
Womans Own
1940s
UK
babies nurses fathers hospitals new babies magazines medical baby
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7070049
© IPC
1940s 1940xd5 Nineteen Forties Twentieth Century
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EDITORS COMMENTS
This print from the Advertising Archives takes us back to the 1940s in the United Kingdom, a time when women's magazines like "Woman's Own" played a significant role in shaping societal norms and providing valuable information. The image showcases a heartwarming scene within a hospital setting, where nurses are seen caring for newborn babies while fathers anxiously look on. In this era, hospitals were not only places of medical care but also served as spaces where families celebrated the arrival of their new additions. This photograph beautifully captures the joy and anticipation that filled these maternity wards during this period. The presence of magazines like "Woman's Own" was crucial during this time, as they provided guidance on various aspects of motherhood and childcare. These publications acted as trusted companions for new mothers, offering advice on topics such as feeding techniques, baby health, and general well-being. The Advertising Archives has preserved this piece of history through its vast collection of photographs that depict life in different eras. This particular print is an invaluable glimpse into how society perceived childbirth and parenting during the mid-twentieth century. As we admire this remarkable image today, it serves as a reminder of how far we have come in terms of medical advancements and gender roles within family dynamics. It also highlights the enduring power of visual archives like The Advertising Archives to transport us back in time and provide insights into our collective past.
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