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Advertisement for Hats. ca. 1940, Dear Friend: Step in and try on one of the rugged looking, soft feeling, broad-brimmed Portis All-American Styles that just arrived. You ll like the more substantial, successful-looking YOU reflected in the glassja Yes, these wide brims are flattering and correctjathey ll give you the self-assurance and poise of a winner. As featured in leading MagazinesjaMost Portis styles-$3. 95

Advertisement for Hats. ca. 1940, Dear Friend: Step in and try on one of the rugged looking, soft feeling, broad-brimmed Portis All-American Styles that just arrived. You ll like the more substantial, successful-looking YOU reflected in the glassja Yes, these wide brims are flattering and correctjathey ll give you the self-assurance and poise of a winner. As featured in leading MagazinesjaMost Portis styles-$3. 95


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Advertisement for Hats. ca. 1940, Dear Friend: Step in and try on one of the rugged looking, soft feeling, broad-brimmed Portis All-American Styles that just arrived. You ll like the more substantial, successful-looking YOU reflected in the glassja Yes, these wide brims are flattering and correctjathey ll give you the self-assurance and poise of a winner. As featured in leading MagazinesjaMost Portis styles-$3. 95

Advertisement for Hats. ca. 1940, Dear Friend: Step in and try on one of the rugged looking, soft feeling, broad-brimmed Portis All-American Styles that just arrived. You ll like the more substantial, successful-looking YOU reflected in the glassja Yes, these wide brims are flattering and correctjathey ll give you the self-assurance and poise of a winner. As featured in leading MagazinesjaMost Portis styles-$3.95

Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide

Media ID 9777619

© Cultural Heritage Images/Universal Images Group

Advertising Clothing Commerce Lithographs Marketing Offset Lithographs Photolithographs Planographic Prints Togetherness Transfer Prints


EDITORS COMMENTS
Step back in time with this vintage print of an advertisement for hats from around 1940. The caption invites you, dear friend, to step into the store and try on one of the rugged looking, soft feeling, broad-brimmed Portis All-American Styles that have just arrived. The image promises a transformation as you gaze at your reflection in the glass and see a more substantial and successful-looking version of yourself. These wide brims are not only flattering but also correct - they will give you the self-assurance and poise of a winner. The ad proudly boasts that these stylish hats have been featured in leading magazines, ensuring their popularity among fashion-conscious individuals. With most Portis styles priced at $3.95, they offer affordable elegance to enhance your appearance. This lithograph captures the essence of advertising from yesteryears - enticing customers with promises of confidence and style through fashionable accessories like hats. It is a testament to the power of marketing in shaping our perceptions and desires. Whether you appreciate vintage prints or have an interest in advertising history, this charming piece offers a glimpse into bygone times when hats were not just functional but also symbols of status and sophistication.

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