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Advert / Frys Chocolate

Frys Five Boys chocolate - Desperation, Pacification, Expectation, Acclamation, Realisation - Its Fry s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 613361

Acclamation Chocolate Confectionery Desperation Expectation Milk Pacification Realisation Advertistment

EDITORS COMMENTS
This vintage print captures a piece of advertising history with an advert for Fry's Chocolate, featuring the iconic Five Boys chocolate bars. The image showcases five distinct emotions - Desperation, Pacification, Expectation, Acclamation, and Realisation - each representing a different stage in the enjoyment of this beloved confectionery. In the early 20th century, Fry's Chocolate was a popular treat enjoyed by many. This advertisement not only highlights the deliciousness of the milk chocolate but also cleverly plays on human emotions to entice potential customers. From the initial desperation for something sweet to pacifying that craving with a bar of Fry's Chocolate, then building up excitement and anticipation before finally reaching pure satisfaction upon taking that first bite - this ad truly captures the essence of indulging in a decadent treat. The historical significance of this print lies in its representation of advertising techniques from a bygone era. It serves as a reminder of how companies used creativity and psychology to market their products long before modern digital marketing strategies came into play. Overall, this print is not just about selling chocolate; it's about evoking nostalgia for simpler times when enjoying a bar of Fry's Chocolate could bring so much joy and satisfaction.

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