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Poster Prints from Mary Evans Picture Library
Advert / Bread / Graphic Ww1
Poster issued by the Food Controller during World War One when German U-boats were severely reducing food supplies
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Media ID 613805
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10091970
Bread Defeat Graphic Save Slices Thick Waste Ww 1
EDITORS COMMENTS
This powerful and evocative poster, issued by the Food Controller during World War One in 1917, serves as a poignant reminder of the hardships faced by the British people during the food crisis caused by German U-boats severely reducing supplies. The graphic design, featuring thick, bold lines and stark contrasts, demands attention with its simple yet impactful message: "Save!" The central image of the poster is a large loaf of bread, sliced in half, with the words "Waste Not, Want Not" written above it. The bread is depicted as if it is being cut in half by the blade of a U-boat, emphasizing the connection between the submarine warfare and the food shortages. The use of the word "defeat" in the background, along with the image of a sinking ship, reinforces the idea that the war was not only being fought on the battlefield but also at home. The poster was part of a larger campaign to encourage people to reduce food waste and make the most of meager supplies. The use of the phrase "Waste Not, Want Not" was a common theme during times of scarcity, and the image of the sliced bread emphasizes the importance of every last crumb. The thick, graphic style of the poster was typical of the era, reflecting the seriousness and urgency of the situation. This historical artifact is a powerful reminder of the sacrifices and hardships endured by the British people during World War One, and the importance of community and resourcefulness in times of crisis. The poster also serves as a testament to the power of graphic design and advertising to influence behavior and inspire action.
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