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Advert for Crme de Beaute, 1924, Paris
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Advert for Crme de Beaute, 1924, Paris
Advert for Crme de Beaute, 1924, Paris Date: 1924
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Media ID 5872108
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10509057
EDITORS COMMENTS
Step into the roaring twenties with this enchanting advertisement for Crme de Beaute, a Parisian toiletries brand that promised women the key to timeless beauty and allure. Dated 1924, this print invites us to take a journey back in time, where the rhythm of jazz filled the air and the spirit of liberation was palpable. The advertisement features an elegant woman, her eyes closed in blissful satisfaction as she applies Crme de Beaute's luxurious cream to her face. Her sophisticated attire, adorned with intricate beadwork and feathers, reflects the decadence and glamour of the era. The rich, earthy tones of the background and the delicate, Art Deco-inspired typography add to the overall sense of opulence and refinement. Crme de Beaute's promise of "La Vie Est Belle" (Life is Beautiful) resonated deeply with women in the 1920s, who were embracing newfound freedoms and redefining beauty standards. This advertisement encapsulates the spirit of the age, celebrating the power of self-care and the joy of living in the moment. As we gaze at this mesmerizing print, we are transported back to a time of flapper dresses, speakeasies, and the infectious energy of the jazz age. The allure of Crme de Beaute's promise remains as potent today as it was nearly a century ago, reminding us that the pursuit of beauty and happiness is a timeless endeavor.
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